New drop: The Mother Tongue Collection ✦ أهلاً وسهلاً

Made in two worlds · صُنع في عالمين

Wear your mother tongue.

Tees, hoodies and totes that grew up between Arabic and English — inspired by Teta’s sayings, corner-store signs, and every phone call that ended in yalla bye.

أ ب ج

Abjadiyyah · the alphabet

يلا Yalla ✦ حبيبي Habibi ✦ خلص Khalas ✦ إن شاء الله Inshallah ✦ مش مشكلة Mish mushkila ✦ أكلت؟ Did you eat? ✦ يلا باي Yalla bye ✦

Fresh off the press جديد

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Two worlds, one wardrobe

د

Nostalgic

Cassette-tape Fridays, cartoon dubs, the corner-store sign you can still picture. Designs that feel like a memory you forgot you had.

ه

Funny

The phrases your parents said a thousand times, finally printed where everyone can read them. Inside jokes for a few hundred million people.

و

Bilingual

Arabic and English side by side, the way we actually talk. Every design reads in two directions — and makes sense in both.